Shopify Website Designer UK Strategy Drive Increased Conversion
Current estimates put Shopify use at over 4.12 million online stores globally, with 62% of domains and 50% of stores enrolled under Shopify being located within the US alone. Although this dominance exists only within this one nation Shopify Website Designer UK in 175 nations. Nearly 649 million people purchased from a Shopify store in 2022 alone gross merchandise volume reached $197.3 billion while the compound annual growth rate for two years totaled 57% – making Shopify an unstoppable force within eCommerce that cannot be ignored.
With such statistics in hand, it’s clear that Shopify provides something of great value to merchants who open an online shop using their platform. But with such strong competition in your niche area, it may require finding ways to differentiate yourself. One option available to you is hiring a Shopify Website Designer UK to build and manage your Shopify website on your behalf.
While another way is self-building it yourself. Doing a website design with Shopify doesn’t need to be difficult; in fact, we include an assortment of techniques you can use in this guide that won’t require you to know any code at all! Rather, let this process guide your effort, as we offer you techniques designed specifically to enhance the appearance and functionality of your site and help it stand out among 4 million other Shopify stores!
Plan Your Store’s Layout
No matter whether you hire an external developer to create your Shopify store or do it yourself, the first step in planning it out will be the same – plan.
One approach is to first determine your MVP (minimum viable product). This should encompass what’s necessary for your store to function from day one of going live, as described by Shopify: it represents “the least amount of work necessary to launch and collect feedback for an online store, while simultaneously iterating improvements based on customer input”.
Most eCommerce stores begin as small ventures before adding functionality in response to customer feedback and growing over time. Even Amazon began as just an online bookseller before becoming a powerhouse of eCommerce today.
Shopify offers an abundance of themes/templates to choose from for designing your site, similar to WordPress and Joomla CMS systems. Think of these templates as providing the basic layout before customizing them further to make your eCommerce store unique and personalized.
Shopify offers an expansive
Theme Store filled with both free and paid themes for eCommerce stores that specialize in selling pet products, targeting specific industries. If you want to create one such eCommerce website using Shopify themes aimed specifically at pet supply shops (currently 64 available!), these might provide some inspiration.
Customize Your Store With Apps and Settings
With a quality Shopify theme in hand, it should be possible to design an effective store using Shopify; depending on your skill level or that of your developers, however, it could look much like any other eCommerce store. However, adding apps from the Shopify App Store could really enhance its capabilities; think plug-ins for WordPress development!
As with WordPress plugins, when it comes to Shopify apps it is important not to go overboard. Each app adds extra overhead and could slow the loading speed of your site – you will find both free and paid options in the App Store; with paid ones offering more features.
Create Product Pages that Grab Attention and are Searchable
Product pages in an eCommerce store are of paramount importance – these pages “sell” your products directly to customers and serve as digital shelves that show potential buyers what inventory you have available for purchase.
Potential customers want to know whether specific stock items they’ve asked about are still available or not; otherwise they risk going through an extended sales process only to discover that the item they want wasn’t actually there after all!
High quality imagery is particularly essential for eCommerce stores because customers cannot touch and inspect a product like they can in traditional brick-and-mortar stores. You should include multiple photographs and possibly videos taken from different angles to address this shortcoming.
Pricing Customers want to know exactly how much their purchases will cost them before committing. If your products target a global audience, make sure they know which currency your items are priced in and be as transparent as possible with potential delivery costs and taxes to ensure buyers don’t encounter unexpected hidden charges when making their purchasing decision.
Read more: Best Shopify Development Agency in UK